A new era is coming in the hospitality industry where chain hotels begin to restructure their property management systems. I feel that this huge break through in the industry because for guests. For example in the situation of Intercontinental group, owning six brand of hotels chains. It allows them to filter guests’ profiles across 500 hotels over the world, so whether you decide to stay in sunny Spain or relax in the Emerald Isle, check in to a hotel is never going to be the same again.
From a hotels point of view this gives them a competitive advantage like no other, it reduces cost by allowing hotel to complete audits world wide also it’s an insight to compare and contract Hotels performance across the world. Communication is extremely important especially in hotels that are in a chain and I feel that with this integrated system the service industry can go beyond guest’s expectations
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